Demand for Harris Tweed continues to soar

Demand for Harris Tweed continues to soar

Increasing demand for Harris Tweed has seen the market for the iconic Scottish fabric grow exponentially over the past two years.

Thanks to leading fashion designers embracing the versatility of Harris Tweed it has witnessed a welcomed resurgence across the globe.

This resurgence saw production of the unique and legally protected hand-woven cloth on the Hebridean islands soar to 1.7 million metres last year alone.

With the industry now estimated to be worth almost £11m, it plays a significant role - not only for employment on the islands where it is produced - but also the industry’s contribution to both Scotland and UK economies.

Speaking about the success at London Fashion Week, Harris Tweed Authority chairman, Norman L Macdonald, said: “The UK market really understands the quality and unique characteristics of Harris Tweed.

“We are so proud to see the cloth which is hand-woven at the homes of just 175 weavers on the islands of Lewis and Harris transformed in to stunning collections which are shown on catwalks of the world’s fashion capitals.

“We are grateful to have such support and loyalty from designers and fashion houses on our doorstep as well as our international clients.”

Founded in 2007, the firm has played a key role in transforming the industry’s prospects and has taken the famous fabric into the front-line of international fashion and design.

The company exports to more than 60 countries worldwide and customers include Chanel, YSL, Paul Smith and Vivienne Westwood.

Its export success was highlighted after being named Scotland’s SME Exporter of the Year at the BQ Scottish Export Awards 2015.

Join us for the 2016 awards on 23 March to celebrate this year's exporting success stories.