An order of Scotch Beef PGI, the first British beef in Canada since 1996, has reached Canadian shores just months after the lifting of Canada’s import ban on European beef, which was put into place due to the outbreak of mad cow disease.
The news was celebrated at an official showcase dinner in Canada with representatives from the Scottish government who were joined by influential Canadian chefs, retailers and food importers.
The dinner, organised by Scottish Development International, Quality Meat Scotland (QMS) and supported by Scotland Food and Drink, took place at The Chefs’ House in Toronto.
Jim McLaren, chairman of Quality Meat Scotland spoke at the dinner and said there was a great opportunity for Scotch Beef in Canada.
He said: “Scotch Beef PGI benefits from the coveted European Protected Geographic Indication (PGI status) which reflects the unique provenance and quality of this product, and the farming methods behind the production of Scotch Beef are very much part of our Scottish landscape and heritage.
“We look forward to further developing opportunities to promote and showcase Scotch Beef and Scotch Lamb in Canada.”
Food secretary Richard Lochhead, added: “The Scotch Beef and Scotch Lamb labels are widely known as a true stamp of quality with a reputation that stretches far beyond Scotland.
“It’s fantastic news that the first order of Scotch Beef has arrived in Canada just a few short months after the Canadian ban was lifted.
“Having our prime Scotch Beef on the shelves in Canada is massively important for the industry and naturally I would encourage retailers and chefs throughout Canada to order as much of our delicious Scottish produce as possible.”