Export success for Monster Group

Export success for Monster Group

York-based Monster Group, an online retailer of catering equipment, has grown exponentially after increasing its presence overseas.

The firm, which was established in 2007, started to focus on exporting in November and has seen sales soar after delving into new markets.

Only three months on and Monster now exports its goods to France, Germany, Spain and Italy with 37% of those goods going to its biggest market in France.

Export sales accounted for only 2% of the firm’s turnover in the last financial year. This has since increased to 11%, with overall turnover increasing by 35%.

Monster is yet another success story for Yorkshire, which has a proud heritage of exporting its goods and services worldwide.

The latest research by Royal Mail echoed the firm’s success, with its annual tracker study showing 56% of small online UK retailers have ambitions to boost exports in both new and existing markets in 2016.

Rana Harvey, managing director of Monster Group, said: “Our strategic planning for 2016 reflects the export ambitions of those small and medium-sized businesses surveyed by Royal Mail.

“After enjoying dramatic growth overseas in just three months since offering our products to markets abroad, we also plan to further increase the proportion of our overall turnover represented by export sales.”

Harvey received support from UKTI Yorkshire when looking for advice and support on how best to begin trading in new markets

She added: “We have used the invaluable and expert advice and services provided by UK Trade & Investment in Yorkshire to overcome potential hurdles such as language barriers and a lack of knowledge and contacts abroad to ensure we had everything in place to make a success of selling overseas.”