The deal with American distributor Iron Horse Beverage will see its Rascal London Porter beer hit bars and stores across the USA this year, starting with New York and California.
Inveralmond is looking to capitalise on the US’ burgeoning craft beer market, which is witnessing a similar resurgence right here in the UK.
There are now more than 4,000 active breweries in the United States, with two opening per day, according to the Brewers Association. That is thought to be the highest number since the 1870s.
Bob Hogg, commercial director for Inveralmond Brewery, said: “Rascal has been a great hit in the UK and we fully expect it to cause a stir in the USA.
“We believe its interesting combination of flavours makes it unique in the market. The same can be said for our whole Inspiration Series, which we’re delighted to see launched into an exciting and fast-growing craft beer sector in the USA.”
The Iron Horse deal is one of the first to come out of Showcasing Scotland, a meeting of 100 Scottish food and drink companies and 140 international buyers last October.
Organised by Scotland Food & Drink, Scottish Development International (SDI), Highlands and Islands Enterprise and Scottish Enterprise, the event took place at Gleneagles as part of Year of Food and Drink Scotland 2015.
Susan Beattie, head of food and drink at SDI, added: “It’s great to hear that the connections we made at Showcasing Scotland, and Inveralmond Brewery’s hard work in following up this event, have paid off.
“We know that there is strong interest in craft beer from US consumers and Scotland is well placed to respond with high quality products from companies like Inveralmond.
“The man behind Rascal’s US launch, Cliff Morello, took Grolsch to the USA. He launched Iron Horse Beverage in 2004 and supplies beers to 35 states.
“In what he calls a “cut-throat, very competitive” market, Morello said he was looking for a product that would stand out.”
As well as being sold in the UK on-trade and off-trade, Rascal London Porter has also been shipped to Germany, Denmark, Switzerland and Italy.
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