The new year-round Flybe service to Luxembourg City starting on 5 September will open up a host of opportunities for businesses trading in Central Europe.
Luxembourg City is conveniently located for onward travel to France, Germany and Belgium with all three countries under half an hour away by road.
Vincent Hodder, Flybe chief revenue officer, said: “We are delighted to be adding Luxembourg to our 2016 summer schedule from Birmingham.
“Until now, direct flights to Luxembourg were only possible via London. We are opening up yet another key business and tourist destination to travellers outside of the M25 corridor and look forward to welcoming all our new customers on board in September.”
Christine Hamilton, interim regional director of UKTI West Midlands, told BQ: "It's good news for the region's businesses that already export to Benelux countries and need a direct route into Luxembourg.
"The opening of a route such as this can only have a positive benefit businesses in the West Midlands asthey can use the airport on their doorstep to meet their current customers and find new ones."
The service could also provide a huge boost to the region’s manufacturers, in particular those in the automotive and aerospace sectors, which are two of the top UK exports to the country.