Midlands invest in Dragon's Den star

Midlands invest in Dragon's Den star

A Dragon’s Den winner is working with two Midlands manufacturers to boost production and global sales.

DIY innovation GripIt, designed by 19-year-old Jordan Daykin and his Grandad Stan, secured £80,000 from Dragon Deborah Meaden in August 2015.

The GripIt is a universal plasterboard fixing aimed at helping builders and home improvement enthusiasts, and has seen impressive demand since its appearance on the television show.

Stocked across major UK retailers including B&Q, Screwfix and Wickes, and with orders coming in from Europe, the US and Australia, the firms partnership with Brandauer and Muller England will see them double production by 2017.

“The key was to come up with a high volume production process that could deliver repeatable quality and precision, something we have achieved by investing £25,000 into new attachments on to the existing escomatic machines,” said Paul Bethell, managing director of Muller England.

 “We’ll produce about £250,000 of components this year and – with volumes anticipated to double in 2017 – this project will be responsible for safeguarding and creating more than 10 jobs.”

Birmingham based Brandauer were put forward for the project by the Midland’s Assembly Network (MAN).

Managing director of Brandauer, Rowan Crozier, said: “This is a fantastic example of how MAN works and even better when we are helping a UK innovation go global.

“We have been supplying about £20k of metal components per month…a figure we expect to double over the next year.”

GripIt, who have grown to £12m, are poised for further global expansions having recently launched a Crowdcube campaign in order to raise £1.5m to funds its international expansion into the global DIY market.

Jordan Daykin, managing director, concluded: “This is an invention born in Wiltshire and I’m delighted we’ve been able to work with two UK manufacturers to help bring the product to market.

“Volumes are increasing all the time and we’re getting interest in GripIt from all over the globe…the world really is our oyster.”