Coconut water brand seals distribution deal

Coconut water brand seals distribution deal

Scottish coconut water brand Go Coco has secured a distribution deal with Highland Spring Group (HSG) and is now looking to expand into major UK supermarkets.

HSG will distribute the coconut water and varieties of coconut milkshakes produced by Go Coco with immediate effect.

Although the brand is already listed in Waitrose, company co-founder Tracey Hogarth has big plans to further share the brand throughout the UK retail sector.

“We’ve enjoyed considerable success exporting the product– in fact 40% of our sales are outwith the UK and we’re in talks to move to markets in Asia,” she said.

“Within the UK we’ve mainly sold through independents and wholesalers until now, but the coconut water market is one of the fastest growing in the country.”