New lease of life for Kendal

New lease of life for Kendal

Kendal Nutricare is eyeing global expansion this year following its takeover of the former Heinz factory in June which saved 88 jobs in Kendal.

Kendal Nutricare purchased the H J Heinz infant formula factory originally designed and built by Glaxo SmithKline on Mint Bridge Road in Kendal last year. 

The takeover safeguarded 88 jobs and the company has continued to grow ever since, becoming the first British company to gain CNCA accreditation.

The prestigious accreditation will allow the company to export to China and launch and distribute its products within the world’s second largest economy.

Kendal Nutricare is also supporting local suppliers – with its USP being the fact that all of its formulas are manufactured with fresh, whole milk from local dairy herds.

Managing director and entrepreneur Ross McMahon said: “We identified the exciting growth prospects exporting to China could bring and have strategically created the Kendamil brand of infant powders and cereals that will appeal to Chinese consumers looking for premium English products.

“The relaxation of the one-child rule in China is set to create a boom in infant births that will see the demand for baby products soar. Our unique infant formula, with a whole-milk USP, will set a very high quality standard and should make us stand out from other brands and allow us to become the premium infant brand of choice in both UK and overseas markets.”

Kendal Nutricare’s CNCA accreditation was secured with the assistance of UK Trade & Investment (UKTI).

Clive Drinkwater, north west regional director for UKTI, added: “China is a huge and expanding market for UK businesses. UK exports have increased by over 37% in the last two years and we are determined to grow them even more.

“Kendal Nutricare’s story in China is an excellent example of the expertise we can export there, and of the valuable help and support UKTI is able to provide to companies seeking to establish themselves in China and other high growth markets around the world. 

“We are committed to supporting Ross and his team on every step of their incredibly exciting journey.”