USA trip provides £4m boost for gaming industry

USA trip provides £4m boost for gaming industry

The international trade hub in Coventry and Warwickshire has already helped gain more than £4m worth of sales for UK games businesses across the West Midlands.

The UKTI international trade team, based at the Coventry and Warwickshire Chamber of Commerce, took 48 businesses to the Games Developers Conference in San Fransisco, and already 27 of the firms are reporting new business.

Businesses were given the opportunity to meet and networking with a range of businesses including Nintendo, Disney, Google, Apple, Microsoft, Sony and Oculus.

Ajay Desai, Head of International Trade at the Coventry and Warwickshire Chamber of Commerce, said: “It was a great visit which took place in March and has already achieved outstanding results for the businesses involved.

“We always say that orders might not necessarily come through this quickly so to have generated £4million plus of sales for UK plc already is a great achievement.”

Louise Bennett, chief executive of the Coventry and Warwickshire Chamber of Commerce – who also attended the mission, added: “It was a very worthwhile trip to a market that will become increasingly lucrative for this region.

“I had an excellent meeting with the chief executive of the Silicon Valley Chamber of Commerce and it has really helped to strengthen our ties with such a major international business region.”