Digital investment pays off for Regatta

Digital investment pays off for Regatta

Heavy investment into a new website and additional warehousing space has paid off for Regatta with international sales increasing by 20% over the past three years.

The company invested £10m into its new Trafford Park headquarters last year, bringing together the its three international outdoor brands – Regatta, Craghoppers and Dare2b – alongside the Hawkshead retail business on one floor.

The investment has helped the company increase the amount of products it exports from its Manchester-headquarters, with exports now accounting for more than 40% of its overall turnover.

And this success hasn’t gone unnoticed after the company was recognised by Her Majesty the Queen in the Queen's Award for Enterprise scooping an International Trade award for the third time.

Keith Black, chairman of Regatta, said: "I am delighted to announce that Regatta has won this enormously prestigious award for the third time, particularly as this coincides with the Queen's 90th birthday.

“I am extremely proud of everyone from Regatta in the UK and Europe whose hard work and commitment has made this happen.”

In 1999, Regatta’s export business accounted for three country offices, 25 export countries and an export turnover of nearly £5m.

Now, Regatta exports to over 55 countries, with export sales accounting for £53m (as of April 2016).

The company dedicated the award to founder Lionel Black who passed away earlier this month.