The lighting retailer founded in 2009 has opened a new office in Shenzhen, China, and has recruited three people from the local area as it looks to strengthen its presence in the Far East.
The company is an online retailer of lighting for both the home and commercial markets and also has a trade division that sells directly to builders, retailers and wholesalers.
LSE managing director David Gutfreund said: “With the vast majority of LSE’s products sourced in China, the role of the new team will be to maintain our high quality standards, oversee logistics and source new suppliers to extend our ever-increasing range of lighting.
“The business is going from strength to strength and we’re seeing a 50% year-on-year growth rate, with each financial year performing at a record level.
“We’re constantly recruiting at our head office in Eccles, Greater Manchester, in order to keep up with increasing demand for products across all three of our brands.”
All staff members at the China office were recruited locally and LSE found the candidates directly, using contacts made through its existing supplier chain.
The team will also be responsible for product development and will work closely with members of staff at the Manchester office.
Speaking on the new Manchester to Beijing service, Gutfreund added: “With the new direct flight routes between Manchester and China and the Airport City industrial park under construction, links between the North West and the Far East have arguably never been stronger.
“We’re extremely excited to be part of this powerful relationship at a time when the region’s economy is flourishing and setting a strong example to the rest of the UK and Europe.”
Speaking to BQ, Ken O'Toole, CEO of Manchester Airport, added: "It’s pleasing to hear first-hand how businesses will benefit from Hainan Airlines’ direct service to Beijing.
"We estimate the service will deliver an economic benefit of £250m to the UK economy and this is just one example of the positive impact direct long haul services have on the region and wider North.
"The North has a strong business base covering a diverse range of sectors, with many companies already trading in the Far East, and so the existence of a non-stop route to Beijing will be of significant benefit, in terms of encouraging businesses to start exporting their goods and services to this key market for the first time.
"The launch of the Hainan service is the perfect illustration of how, by working with businesses and other organisations, we can deliver the global connectivity they need.”
The new Manchester to Beijing service could provide a major boost to businesses looking to break into China, which is currently the world’s second largest economy.
The UK is currently the second largest European exporter to China with 35% of its exports being cars and a third of exports accounting to services.
The first flight out of Manchester Airport to Beijing will take to the skies on 10 June.