The collaboration between the Coventry University and Jiangxi University of Finance and Economics (JUFE) in Nanchang, China, aims to develop strong educational and business links between the West Midlands and China.
The new Confucius Institute will join 29 other institutes across the UK to help businesses to understand the Chinese market, as well as providing support with issues around language and culture.
Tomorrow will see a day of events to mark the launch, where the university will welcome Minister Ni Jian and Minister Counsellor Shen Yang from the Embassy of the People’s Republic of China in the UK.
Prof John Latham, vice-chancellor of Coventry University, said: Coventry has a long history of engagement with China and there are many points of connection between there and our region.
“The recasting of our industrial heritage around new growth opportunities and the development of advanced manufacturing techniques has strengthened our links and we are delighted that we will now have another point of focus for business, as well as social and cultural engagement.”
The launch event will feature speakers, artistic performances by students from Coventry University and JUFE, as well as a range of arts and cultural activities taking place in University Square.
Dr David Pilsbury, deputy vice chancellor for International Development, said: “In the spirit of the Confucius Institute we were very keen to involve students, staff and the wider community in the celebration, as an indication of how we intend to move forward.
Our Confucius Institute is for everyone. The public, our regional business community, students and staff and could become one of the West Midlands’ chief business and cultural connections to China.”