The region’s six Local Enterprise Partnerships (LEPs) will join forces with the aim of attracting more investment into the area’s automotive sector.
The regional delegation, which consists of the Black Country, Coventry & Warwickshire, Greater Birmingham & Solihull, Stoke-on-Trent & Staffordshire, Telford & Wrekin and Worcestershire, will highlight the benefits of expanding automotive businesses into the West Midlands.
Automechanika Birmingham will host 550 exhibitors both from the UK and around the world and over 60 seminars will take place over the weekend, featuring key global representatives who will discuss future trends in the industry.
The event will also showcase the latest services and technological developments from the automotive industry, with over 30 countries being represented by exhibitors across the three days.
The West Midlands region has one of the strongest automotive industries in the world and Drive West Midlands works to exhibit the region’s booming automotive sector.
The initiative supports SMEs and local automotive companies, working together with partners such as Jaguar Land Rover to increase supply chain opportunities in the region.
David Shepherd, senior business development manager at Marketing Birmingham, which oversees the Drive West Midlands initiative, said: “The automotive sector in the UK is growing rapidly, creating an increasing number of opportunities across the West Midlands. Automechanika’s decision to host its first UK exhibition in Birmingham reflects the buoyancy of the industry here at present.
“We will be highlighting to delegates that this region has the highest concentration of automotive companies in the UK – and one of the best supply chains in Europe – making it a desirable place to set up.”