North East firm takes on the Netherlands

North East firm takes on the Netherlands

North Eastern e-commerce business 4EV has made its first international expansion with the launch of its website in the Netherlands.

4EV, which sells charging cables and accessories for electric vehicles, is now reaching out to the growing electric vehicle market across the Netherlands.

Since launching its new site, the firm has seen more orders placed in the weeks since the Dutch site’s launch than with its UK counterpart during the same period.

The expansion was prompted when owner Darren Pegram, from Darlington, met entrepreneur Dennis Evers at an e-commerce conference in Amsterdam and decided to partner up, combining Pegram’s experience in the industry with Ever’s local knowledge.

Darren said: “There is a much bigger market for electric vehicles in the Netherlands than many other European countries which is one of the reasons I was keen to expand there first.

“Having Dennis as a business partner for the Dutch site has been invaluable as, although the products are essentially the same, the selling process is very different.

“The response so far has been fantastic and it has given us a great boost and confidence that 4EV websites could be established for other countries too.”

Some of the cables ordered through the Dutch website are dispatched from a storage facility in Utrecht, with others sent directly from 4EV’s head office in Darlington.

Speaking of the launch of the new website, Dennis said: “When I first discussed the EV cable business with Darren I immediately saw the potential. Because of Darren’s contacts with suppliers we could enter the market offering the cables at competitive prices.

“But when we actually launched the site I wasn't sure what to expect. In the first few weeks things have been great. We are now working on launching a Belgium site as well.”

Following the success of the Dutch launch Darren now has further plans to set up a site catering for the American market.