Loch Duart began in 1999 and now farms and exports Scottish salmon to 20 countries. Andy Bing caught up with BQ to tell us a little more about the importance of exporting...
What does your company do?
We farm Scottish salmon.
How long has the company been exporting?
Since we started in 1999.
What do you currently export, and where to?
We export Loch Duart salmon to France, Italy, USA, Singapore, South Africa, Germany, Switzerland, Belgium, Holland, Denmark, Spain, Austria, Hong Kong, Japan, Dubai, Bahrain, Eire, Canada, India, Lebanon.
What motivated you to start selling overseas, and how long did it take?
We produce a premium salmon and we get demand from countries where they appreciate the best tasting food and are prepared to pay for it.
What is the easiest part of exporting?
Taking the order.
And the most challenging part?
Certain markets have complex bureaucracy at port of entry.
Have language barriers, currency changes, etiquette and culture ever caused you any difficulties? How did you overcome them?
We have two French speakers in the company. We employ a Spanish speaker for Spain.
Did you get any support when you wanted to trade abroad? Who from, and was it helpful?
Highlands and Islands Enterprise support our trade efforts and Scottish Development International has been really helpful with in-market advice, interpretation and translation.
What advice would you give to someone just starting to explore overseas markets?
Go for it! It’s the door to expanded sales and to a more interesting business life.
Where next? What markets are you looking into and where do you see the company in 5 years time?
Surprisingly, we are focussed closer to home in Europe. The foodie culture creates an exciting niche market for a ‘top end’ producer.