Pitchfest: Simon Keyte of ID Sports & Leisure Ltd

Pitchfest: Simon Keyte of ID Sports & Leisure Ltd

Simon Keyte heads up iD Sports & Leisure Ltd, a sportswear creator and one of this years Pitchfest finalists. The firm manufacture bespoke sports clothing for a wide mix of sports teams and companies. He caught up with BQ to tell us more...

Describe your business in no more than 100 words.

We are a bespoke clothing manufacturer and owner and retailer of our own clothing brands: Stitch Rowing and Saxon.  Stitch is one of the leading rowing brands within the UK & Ireland especially within Oxbridge Colleges, Universities and Schools providing bespoke sports specific clothing, training wear and with a new casuals clothing range.  The quality of our clothing has led to interest from China and the USA with a steady increase in sales to these markets.

Saxon was set up to be our ‘mass’ market sports clothing brand we’ve experienced success in supplying the likes of The Lords Taverners, Worcester Warriors residential courses,  

What prompted you to enter Pitchfest?
Timing, the desire to open up about who we are and what we do and where we want to go.


What are you looking to fund with this investment?

Drive the two brands. 
Stitch – develop the US and China potential of bespoke kit to Clubs (US market double size of UK market with half the competition, China and Asian Federation are huge growth areas for the sport).  Develop the ‘lifestyle’ clothing section of the brand in line with our target markets: Oxbridge Colleges, Public Schools, Universities and leverage the existing Stitch brand and customer base.
Key investment – marketing, website, social media, advertising
Saxon – website, social media and advertising
Fixed Asset purchase – scale up machinery in line with demand.

Have you explored any other avenues of funding?


How do you differentiate your business from others?
We are one of very few vertically integrated companies within our niche and the wider sports clothing market place, we can provide shorter lead times, smaller MOQ’s react quicker to events and trends.  We manufacture in the UK.

Where do you see your company in five years time?

Stitch - Being the leading rowing clothing supplier within the UK & Ireland and having gained significant market share in the USA and China (+10%). 
Establish our lifestyle brand as a clothing brand of choice for our target audience.
Saxon – become a leading supplier to Schools and Universities of British manufacture sports clothing

Which customers are you working with at the minute?

RowingBoat Clubs; Cambridge University Squads, OxfordCambridge Colleges, Universities, Schools, GB Supporters, GB Universities.
Saxon – local School, football, cricket and rugby clubs.
What’s your proudest entrepreneurial achievement so far?
Developing what we have today as ID Sports