Business development director Peter Medley and business development manager Jenni Fraser will meet with key MICE (meetings, incentives, conferences and events) buyers from across the globe between 28 June and 2 July.
This visit follows a successful trip to The Meetings Show in London earlier this month, and will allow the VisitAberdeenshire delegates the chance to showcase Aberdeen and Aberdeenshire to an international audience of over 185 business tourism buyers.
Peter Medley said: “There was an overwhelming positivity towards the north east of Scotland when we attended The Meetings Show, with many buyers impressed with just what the area has to offer. We are looking forward to continuing to build upon that enthusiasm in Madrid.”
Throughout the event, the VisitAberdeenshire delegation will meet with prominent tourism buyers from around the world in order to spread the word about the facilities available in Aberdeen and Aberdeenshire for those looking to organise large-scale events.
The £333m relocation and upgrading of the Aberdeen Exhibition and Conference Centre, coupled with the renovations of Aberdeen Art Gallery and the Music Hall – worth £30m and £7m respectively, will provide a welcome boost to the area’s conferencing and events offering, and will no doubt be an attractive prospect to international buyers.
Aberdeen and Aberdeenshire also have a lot to offer the incentive travel market; with 70 golf courses in the region and numerous whisky distillery tastings and tours available throughout the year, organisations looking to incentivise their staff are being encouraged to turn to the north east of Scotland.
Peter said: “Aberdeen and Aberdeenshire have a fantastic reputation amongst MICE buyers, and our time in Spain will be spent meeting with people to strengthen that reputation for superior hospitality and world-class facilities.
“Madrid is the home of the United Nations World Tourism Organisation, so it seems fitting that VisitAberdeenshire will be heading there to promote business tourism in the north east of Scotland.”
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