The fact finding mission to the port city was led by Peel and Marketing Liverpool, the city’s destination marketing organisation.
Contact between Liverpool and Bordeaux was first established through Peel at the property festival MIPIM 2015 which resulted in officials from the French city visiting Liverpool last November.
During the visit the Liverpool delegation had the opportunity to learn more about how Bordeaux has maximised its UNESCO world heritage status; its current visitor economy and events offer which it has built around its status as the World's Capital of Wine; and its river festival.
The four strong team also learned of Bordeaux’s exciting regeneration plans, much of which are fuelled by the opening of a high speed rail link to Paris in 2017 which will reduce travel time from 3 hours 30 minutes to just over 2 hours.
Ian Pollitt, assistant project director for Peel’s Liverpool Waters and Chris Brown, director of Marketing Liverpool were joined by Rob Burns and Samantha Campbell of Liverpool City Council’s Urban Design and Heritage team and met with cultural and international relations officials, including the city’s Deputy Mayor in charge of tourism.
Ian said: “This was a very interesting visit, not just from a heritage point of view which was the purpose of the visit, but also in terms of the scale of development activity around the city of Bordeaux and the Bordeaux Port Atlantique. We have a lot of similarities and a number of exciting links between Liverpool and Bordeaux were discussed with great enthusiasm.”
Chris Brown added: “During the visit a clear interest emerged to work together based on the similarities that exist and the desire from both to develop a stronger relationship and over the next few weeks we hope to finalise projects that we want to work on.
He said: “We were very pleased to welcome a delegation from Liverpool and are very happy with how things are progressing. We will soon have great plans to share, starting with a River Festival in 2017 with a reinforced tourism cooperation to prepare a major event during Bordeaux Fête le Vin in 2018.”
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