MOJO celebrates overseas success

MOJO celebrates overseas success

After 20 years of working in the advertising and male grooming industries, Paul Adrian decided it was time for a change and setup his own male grooming business. Two years on, he is now selling his hair care products across the globe and has ambitious plans for growth...

Paul Adrian launched MOJO Hair in 2014 having spent two decades working in the male grooming and cosmetics industry.

His inspiration spawned from both a chance comment from his wife about the 'off' smell of his hair gel and his long held passion for the industry.

Two years since taking the leap into self employment, Paul is enjoying the entrepreneurial lifestyle and is reaping the rewards.

He told BQ: “I was already working in the male grooming and cosmetics industry and felt that none of the hair products in the market place catered for me and my mop of unruly hair in terms of performance, fragrance and most of all that intangible ‘style’.

“All of the brands in the market place were very “me too” and packaged in plastic tubs or tubes and featured traditional scents such as barbicide or citrus. A chance comment by my wife that she didn’t like the smell of my hair products gave me my eureka moment, to create my own men’s premium hair range brand that fused pro salon product performance with a luxury fragrance and unlike our competitors be packaged in stylish premium glass jars - the result is the MOJO Hair Range.”

MOJO has since grown rapidly and is now recognised as one of the industry’s hottest up and coming brands having scooped a series of top accolades.

Having made a huge impact at home, the brand has also launched in the USA and South Africa and is launching in India and Israel in the coming months. And the growth doesn’t stop there...

He added: “The first thing I did was register the trade mark, once I had that I progressed with the designs and worked with a premium manufacturer and fragrance house to create the MOJO Hair product range. I self funded the project all the way to the first listings and sales with The Hut Group and Ocado and my first distribution deal in the USA.

“In addition, before raising investment I registered the company for SEIS status and raised funds via my network of friends and business contacts who introduced me to Andrew Gerrie, the co founder of Lush Cosmetics who loved the brand. The company now has three shareholders.

“Going forward, we would like to grow sales of the brand in our current international markets as well as explore additional opportunities in Russia, Germany and Mexico in 2017.

“The vision is to be a global brand and I would like the brand to be recognised as the new Molton Brown in our sector.”

Asked what advice he would give to a budding entrepreneur looking to emulate his success, he said: “Gain as much knowledge and experience of the sector you want to launch your product or service in as this will help you sell and gain support and investment.”

 

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