MediTek Stairlifts, which also has a site in North Carolina in the US, exports more than 3,000 of its lifts per year across Europe, Australia and America.
But now the company, which employs 30 staff at its site at Aycliffe Business Park, has brought in Nikki Rotherham as business development manager to target sales direct to the consumer in the UK.
Philip Carmedy-Pye, the recently appointed manager director of MediTek, said: “Nikki joins us at an exciting time in the business as the new strategy of offering direct sales to the North East is a key part to the growth of our company.
“People can buy direct from us, the manufacturer. We design it here, make it here and so we can ensure that the customer is getting exactly what they want.”
Rotherham added: “It’s great to be working for a company such as MediTek and I’m looking forward to building on the hard work which has been done.”
MediTek was established 20 years ago. The company also makes children’s stairlifts and specialist standing stairlifts as well as their traditional ranges.