Ellis expands into Peru

Ellis expands into Peru

A world leading cable cleat manufacturer based in Yorkshire is once again celebrating export success in Latin America after landing its first ever order from Peru. 

Ellis’s Alpha cable cleats were specified by energy company, Conenhua through local distributor, Logytec, for installation in a major mining project in Tambomayo in Peru’s Caylloma district, which sits 4,850 metres above sea level. 

Tony Conroy, sales director of Ellis, said: “Our export strategy is relatively straightforward. We identify a suitable market, seek out a suitable local distributor and then provide full sales, marketing and product support.

“Without this kind of approach it would be extremely difficult to even find out about opportunities like the Tambomayo mining project, let alone secure the specification.” 

“Upon entering Latin America with export in mind, we quickly realised that doing business there required the building of personal relationships like nowhere else in the world,” continued Tony.

“You need to be able to travel to the different markets regularly, and when you’re not visiting be available to talk to your contacts on the phone.

“In some markets we’re comfortable handling this from our Rillington HQ, but when it came to Latin America it was apparent we needed an Ellis representative working on our behalf.”

“Gabriela Castro-Fontoura is based in Uruguay, and her knowledge and on-the-ground input have been instrumental in the success we‘re currently enjoying across the continent.”

In addition to the first Peruvian specification, Ellis has also secured first time orders in Colombia and Costa Rica this year.


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