Making app-commerce the new e-commerce

Making app-commerce the new e-commerce

Poq, a Shoreditch company looking to make app-commerce the new e-commerce, has secured US$4m in investment from its latest funding round.

App commerce company Poq has secured US$4m from its Series A funding round after experiencing 600% year-on-year growth.

The Shoreditch company provides a Software-as-a-Service platform enabling retailers to offer highly effective customer-facing shopping apps.

Launched in 2011, Poq has since established itself as the market leader in the app commerce space, powering the apps of large international retailers such as House of Fraser, Missguided and Liberty.

The technology allows retailers to make use of in-app and in-store data to gain actionable insights in customer behaviour and to identify the best growth opportunities.

Oyvind Henriksen, CEO and co-founder of Poq, said: “The app economy is the world’s fastest growing economy and our platform is no exception, having already hit £100m in app revenue and growing 600% year-on-year.

“Our mission is to drive more revenue through our platform than previous-generation web-based commerce platforms, through more advanced native app technology.

“Apps provide the best shopping experience on mobile, where customers are logged in forever and can pay with a fingerprint, and retailers who don’t offer apps will lose out to those who do.

“We are really excited about closing this funding round and continuing to lead the app commerce revolution.”

This funding will be used to triple the size of the company’s development team, kick-start its international expansion outside of Europe and empower retailers to bring online shopping into the store.

The investment round closed as Poq signed two new clients, Holland & Barrett, the UK’s leading health retailer with over one thousand stores globally, and etailer, which made £42.8m in revenue last year.

The funding round was led by venture and growth investor Beringea - with additional funding from existing investors. Seed investors include Seedcamp and Venrex.