The government announced the first in a series of market visits at the Midlands Engine Business Summit last month, and it will be the first time that businesses from across the region will come together as one to promote trade opportunities.
Taking place from 18 to 22 September, and drawing from the Midlands Engine’s strong manufacturing and engineering base, the visit will focus on three separate sector activities – automotive, manufacturing and aerospace, and food and drink – across the three cities of Detroit, Toronto and Chicago.
The Midlands Engine region is home to more than 11.5m people and makes a £222bn annual contribution to the UK economy, boasting globally significant employers and a strong manufacturing and engineering base.
It plans to generate an additional £34bn for the Midlands economy over the next 15 years and to create 300,000 jobs.
Currently experiencing solid economic growth and with established links to other global markets, the USA and Canada offer huge opportunities for UK businesses.
The USA is consistently the Midlands largest single trading market, with Canada ranked not far behind.
The three market visits will involve one-to-one meetings with potential distributors, with trade advisers on hand to ensure each delegate can accomplish the maximum from their time, while also helping to raise the profile of the region overseas.
The Food and Drink market visit heads to Chicago from 18 to 21 September, while at the same time the Automotive market visit will take in Toronto and Detroit.
Delegates will attend a networking lunch with the Detroit Chapter of British American Business Council.
Christine Hamilton, department for international trade interim regional director for the West Midlands, said: “This market visit provides a potentially invaluable platform for enterprising firms across the West Midlands in these three sectors to make significant progress in expanding their reach to the US and Canada, two of the most exciting markets in the world.
“The Midlands Engine exports more goods than any other English region – but we cannot afford to be complacent.
“Our region is full of talented companies that the world wants to do businesses with and through the Exporting is GREAT campaign and market visits such as this we want to raise the profile of the West Midlands and get many more companies exporting.
“I’d like to encourage businesses in our area who are interested in attending any of these three market visits to register their interest immediately or contact their local Exporting is GREAT team for more information.”
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