Write Size, headed by inventor and managing director Ross Williams and operations manager Surlender Pendress, was originally brought to life in 2012 after Williams noticed his young children were struggling to use pens that were too big.
He said: “It took two years to get the initial idea off the drawing board, with the first products being stocked in shops in New Zealand in January. We kicked started a number of research programmes with educators, children and parents which reaffirmed the impractical use of adult sized pencils when teaching children to write.
“Around14bn pencils are sold yearly, yet they only come in one size – the right size for adults’ hands. And yet, a five year old’s hands are only 50% as big as an adult’s. Clearly this makes a pencil feel twice as long as it does to us.
“Working closely with my team, we decided that getting our product onto and into consumer and press hands is paramount to the success of the product. We wanted to get a team behind us that could not only support us with PR, moreover use their marketing and design experience to help deliver and sustain a nationwide high profile campaign.
“Having meet Director and owner Rachel Smallman at the London Stationery Show in May, we knew we had found a team with drive, market knowledge and a clear passion for getting results.”
Since the initial meeting and subsequent briefing to the Small Man Media team, the marketing and PR strategy has already seen rewards, namely securing national consumer press and coordination of social media plans with retailers for the Back to School sales period.
Write Size products are already available in New Zealand and the Middle East and are now being launched in a number of retailers across the UK including Webbs Garden Centres, LPC Stationers, Ruddocks of Lincoln and national retailer Rymans.
Rachel Smallman, Owner of Small Man Media, said: “We are thrilled to be working with the Write Size team. This project give us the opportunity to use the full skill set of the team combined with my passion as a product development manager. As an agency we have an enviable press contact list and we boast some of the world’s leading brands as our clients.
“We’ve come straight off the back of two national campaigns which has seen us gain more than 151million reach, which included all broadsheets and national dailies, TV, BBC Radio, while we also trended on Twitter over four consecutive days.”
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