Global sporting opportunities for North West firms

Global sporting opportunities for North West firms

Firms across the North West are being encouraged to follow Arup’s example, and explore what role their company can play in future global sporting events.

Olympic Games, football and rugby World Cups and other international sporting competitions present opportunities for thriving North West sectors including architecture and construction, project management, professional services, catering and marketing and design.

One firm leading the way is Arup, a British firm of designers, planners, engineers, consultants, and technical specialists. Arup has a presence in the North West of England and many of its 350 staff based in Liverpool and Manchester, as well as other UK offices, have worked on the Sydney, Beijing and London Olympics.

Clive Drinkwater, department for international trade’s regional director for the North West commented: “Businesses throughout the North West looking to expand beyond the UK and achieve global success should consider what their products and services can offer to a range of upcoming sporting events, such as the 2018 Russia Football World Cup, the 2019 Japan Rugby World Cup or the 2020 Tokyo Summer Olympic and Paralympic Games. 

“With Rio currently taking place, the Tokyo games in 2020 may seem a long time away. But now is the time to start thinking about what your company can offer to the next Olympics, as well as other global sporting events. I’d encourage anyone interested to visit for real-time global export opportunities as well as access to expert advice, trade services, training and events.”

Arup played a central role in delivering infrastructure and venues for the London 2012 Olympic and Paralympic Games. Specifically, it was the firm’s lighting experts from Manchester that illuminated the London 2012 venues to ensure that the specialist broadcast lighting solution enabled the games to be transmitted in high definition to an estimated five billion people

Paul Grover, Arup Associate Director and North West Export Champion said: ‘’Arup is proud to have played a role in the success of the Sydney, Beijing and London Summer Olympics, and we are looking forward to continuing our contribution to the Olympic movement by working with the host cities of future games.

“Whether you’re a start-up, fast growing or long-established business, there are opportunities for British businesses on an international stage. We work with the Department for International Trade and its Exporting is GREAT campaign to link with other businesses so that we can unlock global opportunities together.”