Overseas expansion for Protective Sportswear

Overseas expansion for Protective Sportswear

Protective Sportswear Ltd, a West Midlands company which designs colourful sports mouthguards, is set for expansion as it unveils export plans after a whirlwind first 18 months in business.

Since it officially launched at leading sports trade show ISPO Munich in February last year, the Wallsall-based firm is on target to achieve £250,000 turnover and has already attracted interest from the ice hockey fraternity in Canada and Scandinavian countries.

Its Safejawz brand mouthguards have received attention from well-known athletes, including England rugby player James Haskell and super middleweight  boxer George Groves, and the company has signed a partnership deal with the International Mixed Martial Arts Federation (IMMAF).

The Safejawz range features custom-fit and self-fit mouthguards with designs such as fangs and moustaches. Clients can also design their own guards.

It features Fluid Fit technology and has an ultra-slim profile, which enables the user to clip the guard onto the teeth for a comfortable fit. Its Remodel Tech feature also allows users to have multiple attempts to achieve the best fit.

Currently 75% of its products are already exported, however directors George Dyer and Ewan Jones are putting together strategic plans for further international growth after working with the international trade advisers (ITAs) from the Black Country Exporting is GREAT campaign office.

They have received a range of support including how to improve its eCommerce platform and secure its intellectual property rights.

“We’ve achieved a lot in under two years but we are in a strong position now to push our brand not just in the UK but all over the world,” said George.

“The fact 75% of our business comes from exports demonstrates the global demand for our mouthguards. Sportspeople of all abilities rate them because not only do they have cool designs, but they also offer superior protection. It’s important that our products are fun but have a function, too.”

Christine Hamilton, interim director of the Department for International Trade West Midlands,added: “Working closely with Heather Crocker, the company’s International Trade Adviser in the Black Country team, George and Ewan have achieved fantastic growth in export over the past 18 months. It is a testament to their commitment, drive and enthusiasm and I am confident they will continue to grow.” 


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