British homeware firms to hit the Dutch market

British homeware firms to hit the Dutch market

British homeware firms are set to explore the Dutch market thanks to British retail giant John Lewis’ top buyer.

Anna Rigby, the head of homeware and accessories at the firm, is to join a trade mission aimed at helping firms of all sizes find high value customers within the Dutch market.

The trade mission, which is being organised by small business support group Enterprise Nation, will take 35 British-based designers and makers to Amsterdam on September 22.

It is the third trade mission the firm has run this year, part funded and supported by private sector sponsors.

A two day homeware-focused mission is a collaboration between Enterprise Nation, professional services firm KPMG, high street bank HSBC, and international delivery firm UPS. It is part of the firm’s ongoing Go Global campaign.

Emma Jones said: “Anna’s an expert and her presence on the trip will give small firms the help they need to navigate the world of buying step-by-step. Anna has seen hundreds of firms pitch their products and knows the ingredients you need to conquer the market.

“We’re looking for some bright new homeware firms to take with us.”

The mission will cover everything first time exporters need to know, including Dutch tax law, Dutch consumer tastes and buying habits, how to ship, and fund expansion.

 It will also introduce attendees to buyers from department store De Bijenkorf - the “Selfridges” of Amsterdam - where John Lewis has a store-in-store.

The mission will also include a visit to the newly-opened Dutch branch of Makerversity and to the MADE.COM showroom to understand how these brands are realising success in the Dutch market, alongside a pop-up shop where mission go-ers will sell their products direct to shoppers and get immediate feedback.


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