This development is the result of the recent Leeds City Region Enterprise Partnership (LEP) led trade mission to China, during which representatives from the region met with officials from the cross border e-commerce platform.
This opportunity offers businesses an easy way to enter the Far East market and the world’s second largest economy, thanks to the firm’s direct procurement and export model.
The Chinese retailer sells to the growing Chinese middle class, and boasts over 5 million visitors a day. This high volume of users presents an opportunity for Leeds City Region Exporters to tap into a vast consumer market.
David Shepherd, head of trade and investment at the LEP, said: "We understand that businesses can be put off by the thought of exporting, believing it to be an expensive and complicated process. At the LEP we’re working to help firms overcome this barrier to trading overseas.
"As such I’m pleased that as a result of our recent trade and investment visit to Hangzhou, we secured this opportunity for the fantastic manufacturers and producers based in our City Region to start exporting and expanding their client base in a relatively simple way."
Unlike many online retailers, Kaola.com purchases the products directly from the supplier and exports them to China via its warehouses in Germany. This model benefits the supplier and particularly those businesses which are new to trading overseas, allowing them to enter a growing market via a proven platform and without having to shoulder the cost of shipping to China or the customs processes which may be deter new exporters.
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