The exhibition, which takes place from 18-20 October in the Sands Expo and Conference Centre, will bring the meetings, incentive travel, conferences and events (MICE) markets together with tourism operators from across the globe.
This will be the first time VisitAberdeenshire has exhibited at the renowned American business travel event, allowing the organisation to network with 3000 hosted buyers and 2,000 attendees to show what Aberdeen and Aberdeenshire have to offer.
Peter Medley, business development director at VisitAberdeenshire, said: "There has never been a better time for us to promote business travel to Aberdeen from the USA.
"Icelandair’s new flight routes via Reykjavik have opened up a more flexible travel schedule to visitors, alongside existing routes via traditional international hubs in London, Frankfurt, Paris and Amsterdam.
"We’ll be showcasing Aberdeen as a centre of excellence for far more than oil and gas. For example, the research conducted at the University of Aberdeen and Robert Gordon University extends far beyond oil, gas and renewables. We can attract further conferences and events to the area by underlining the city’s expertise in key areas including the life sciences.
"We have previously exhibited at IMEX Frankfurt predominately reaching the European markets, but with improved access to Aberdeen via new flights, the time is right for us to exhibit at IMEX America. As with everything in Vegas, it’s on a whole new level with 3,100 exhibitors, 3,000 hosted buyers and 2,000 delegates attending, which makes it a fantastic opportunity for Aberdeen and Aberdeenshire."
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