The #LondonIsOpen campaign aims to show that London remains open for business despite the UK’s decision to leave the European Union.
To mark the end of London Fashion Week, a behind-the-scenes film - created for the #LondonisOpen campaign and supported by the British Fashion Council – has been released.
The videos featuring the breadth of the fashion industry, from catwalks to design schools and paparazzi lenses to fashion media houses.
Iconic brands, fashion figures and institutions have all backed the campaign including Henry Holland, Greg Williams, Central Saint Martins, Joseph, Martha Ward, Mount Street, DAKS, Vogue House, Models1, Nicholas Kirkwood, the British Fashion Council and Dylan Jones.
Caroline Rush CBE, chief executive of the British Fashion Council, said: “London is a fantastic city, it is a fashion, business and cultural capital and is open for business.
“London has the strength of being a multi-cultural city with a strong sense of community and the fashion industry epitomises London – entrepreneurial, international, creative.
“London Fashion Week is the perfect opportunity to tell the world that we are open for business and celebrate the success of our creative global businesses.”
The Mayor of London, Sadiq Khan, added: “London Fashion Week has shown that London is open to the world and is an international leader of creativity and entrepreneurship.
“There was a fantastic range of designers and talent on the schedule this season, highlighting the very best the industry has to offer from big brands to independent retailers. The London fashion scene has never been more diverse.”
Justine Simons, the deputy mayor for culture and the creative industries also backed the campaign, highlighting just how big of a roll fashion has to play in London’s future.
She said: “We have all the best ingredients as a fashion capital - we are home to leading fashion colleges, we are really good at growing the next generation of talent and we have wonderful established brands.
“Fashion is such a big part of London’s success as a creative capital – both economically and culturally. It contributes £28bn to the UK economy and London Fashion Week provides the glittering centrepiece, showcasing creativity and innovation, underlining the fact that London is open to the world and a global hub of talent.”