Canny explores European opportunities

Canny explores European opportunities

Canny milkshakes, the North East natural milkshake company, is looking to take its first steps into the export market by exploring opportunities across Europe.

The company, which launched around nine months ago, has already recently secured a deal with Virgin Trains, for its milkshakes to be stocked on all East Coast mainline trains.

Canny Milkshakes founder, Liam Watson, took part in a food and drink overseas trade mission to India earlier this year, benefitting from expert advice from the Department for International Trade (DIT) representatives on the trip. 

Liam said: "We were able to discover that although there is potentially a huge market for Canny Milkshakes in India, the drinks market is really price sensitive, so we’d need to secure large distribution to make it worth our while."

He also took the opportunity to visit the DIT’s Exporting is GREAT hub when it visited Tyneside last month. Exporting is GREAT is the initiative that aims to encourage more businesses to export by 2020.

Liam said: "Made with natural ingredients, the production method means that Canny milkshakes have a longer shelf life. This means that they can be stored and distributed at ambient, rather than refrigerated, temperatures.

"After discussions with our local International Trade Adviser we’ve now decided to target the rest of Europe for our first exporting steps." 


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