The expansion will also boost the 15-strong team with the addition of 10 new members of staff.
EvaluAgent designs software solutions for contact centres which use ‘gamification’ techniques to improve customer service, and keep call centre teams engaged and motivated.
Data generated by the systems is turned into points and leader boards, which encourage staff to try and make their way to the top of the list by Improving the service they provide to customers.
The Teesside-based firm is planning to use the six-figure investment to improve existing and develop new products with a view to expanding its UK customer base and exploring new markets overseas.
Set up in 2012 by Jaime Scott, Michelle Dinsmore and Alex Richards, the firm now exceeds a £1m annual turnover- a figure which is growing at around 50% per year.
EvaluAgent also works with big name brands including international financial group Invesco and travel reward points provider Avios.
Jaime Scott, managing director at EvaluAgent, says: "There's a clear link between the degree of engagement that contact centre staff feel with their work and improvements in the business performance that they help to deliver, and the software systems we design provide the means of successfully meeting both objectives.
"The success we've enjoyed so far has been a real market validation of the products we've developed, and we're now aiming to scale things up in the coming years with new and improved products that will enable us to go after the many commercial opportunities we see ahead of us.
"The North East is increasingly acknowledged as a digital centre of excellence, and we're proud to be part of a growing community of technology businesses that are at the heart of that recognition.”
Jane Siddle, investment executive at NEL Fund Managers, adds: “EvaluAgent is combining commercial and technological expertise to create products that have a direct influence on their clients' business performance, and their development plans clearly presented an excellent investment opportunity for us."
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