The award-winning company has opened an office in Seattle to bolster operations from its corporate headquarters in the North East.
The US$300,000 investment cements WorkCast’s commitment overseas and serves to meet significant company growth and huge market potential in the States.
Stewart Kibby, co-founder and CEO, said: “We have the most innovative product on the market globally and our platform is beginning to get a lot of recognition. Opening the US office never felt like a gamble, it was a step in our evolution as a business.”
WorkCast, which has its head office at Rainton Bridge, near Sunderland, has sold to clients in the US for a number of years.
A move there enables the company to offer round-the-clock support, grow its client base and look at possible fund raising options in the future.
Since its move to North America, WorkCast has seen a revenue increase of 300% from July – September.
“We have aggressive targets in the US and we are showing tremendously strong growth,” said co-founder and commercial director Barney Brown, who is based in the Seattle office.
Its move to the US forms the first stage in wider plans to have a stronger global presence.
“We opened our Seattle office to meet demand from our American clients and allow our UK offices to focus on home clients and Europe,” said Mike Bowman, head of sales and marketing.
“This is just the first stage of exciting expansion plans for us. The Far East, Asia and Australasia also have huge market potential and present attractive opportunities.”