Exporters to share international marketing strategies

Exporters to share international marketing strategies

Seabrook Crisps, Fit Britches and Superfood Market Ltd will share their experience of developing successful international marketing strategies at a key event being staged by The Chartered Institute of Marketing (CIM) and the Department for International Trade (DIT).

The event will hear from Kevin Butterworth, marketing and international sales director of Seabrook Crisps; Farnaz Khan, the founder of Fit Britches,and Gemma Price, founder of Superfood Market Ltd.

All three businesses are based in Bradford and market and sell their products to dozens of countries worldwide.

The seminars being delivered by local chartered marketers include: ‘Writing your international marketing strategy’, ‘How to create your international online B2B presence’, ‘Which markets should you target?’ and ‘International marketing with a small budget.’

Victoria Boldison, founder of Bolst Global, which assists small businesses to internationalise, is organising the event on behalf of the CIM. She said: "Whether you’re a small new business or new to exporting, developing an international strategy can open your business to a world of opportunity. This is why we’re delighted to be working with DIT to bring this event to Yorkshire and the Humber businesses."

Mark Robson, DIT regional director for Yorkshire and the Humber, said: "Fit Britches, Seabrook Crisps and Superfood Market Ltd are a trio of top exporters willing to share their expertise in marketing and selling to multiple customers abroad. Our masterclass with the CIM will be invaluable to first time and established exporters, whether they be small, medium or large sized businesses."

The event will take place at the offices of KPMG, 1 Sovereign Square, Leeds from 9am to 2.30pm on Friday, November 4.