Companies from the marketing, property and tech sectors, as well as representatives from academia and Chambers of Commerce, are taking part in a two-week trade visit organised by the city region’s inward investment agency, Invest Liverpool.
Liverpool mayor Joe Anderson and Wirral Council leader Phil Davies will be jointly leading the delegation, which aims to strengthen international relations and explore business and investment opportunities.
This is the first time the two leaders have made a joint international visit and the delegation marks a renewed focus on developing links with China. It also reflects a new city region-wide approach to inward investment, being spearheaded by Invest Liverpool.
Ellen Cutler, director of Invest Liverpool, said: “There are clear opportunities for Liverpool city region businesses to build new markets, win investment and acquire new clients by engaging with China.
“Chinese businesses are actively seeking UK partners across a range of sectors, including technology, property, digital and healthcare.
“The Liverpool brand continues to have real cut-through in China because of its exceptional cultural assets and also because of the very strong cultural and business links we have fostered over the last decade.
“Projects such as the World Expo in Shanghai, when Liverpool was the only UK city to have a dedicated pavilion, and the University of Liverpool’s joint venture XJTLU campus near Shanghai, have delivered massive benefits for us in raising the profile of the region.”
The trip will see the 20-strong group visiting six regions of China over a two-week period, beginning with three days in Kunming, Yunnan province, in South West China.
The itinerary will also take in Chonqing, also in South West China, Tianjin, Beijing, Qingdao and Shanghai. In total, delegates will travel 15,547 miles.
Liverpool mayor Joe Anderson, who is also chair of the City Region Combined Authority, added: “What is really important about this trip is that the city region is coming together in its efforts to build new trade links and seek inward investment.
“Our relationships with Chinese businesses are flourishing and it makes absolute sense that we market the entire city region to achieve maximum impact and the best results.”