Seedlip eyes export success

Seedlip eyes export success

Non-alcoholic spirit start-up Seedlip is set to capitalise on the UK export boom after landing a deal to supply leading drinks exporter The British Bottle Company.

The distribution deal will see The British Bottle Company supplying Seedlip to high-end retailers and stockists across Asia and Australasia.

Immediately recognised by the UK trade as a game-changing addition to the discerning drinks scene, Seedlip launched in November 2015 as an answer to the question of “what to drink when you’re not drinking.”

Founder Ben Branson drew on his family’s 300-year farming background and a 17th century apothecary’s distillation manual to develop a range of non-alcoholic spirits drawing on his family’s heritage.

The British Bottle Company will now look to replicate Seedlip’s highly successful London launch strategy, targeting high-end on-trade accounts and retail, which saw luxury department store Selfridges snap up an initial exclusivity deal and stock sell out within three weeks.

Red Johnson, founder and CEO of The British Bottle Company, said: "I knew as soon as I met Ben and tasted Seedlip that it was a brand we wanted to work with. Seedlip is totally unique, yet compliments the global explosion of interest in premium spirits brilliantly. It's the first non-alcoholic drink we've taken on and it has huge international potential."

Branson added: "Working with The British Bottle Company enables us to accelerate specific Asia and Australiasia distribution plans.

“We’re excited to be taking Seedlip to these markets with the right partner who understands the nature of our brand, potential of the opportunity and uniqueness of our proposition."

The British Bottle Company will initially distribute Seedlip through its network of import partners in Asia, Australia and New Zealand, including a presence at the Hong Kong International Wine & Spirits fair this November.