The event is aimed at businesses that are new to exporting with a focus on topics such as how to find new customers overseas, routes to market, current export opportunities, selling online, e-marketplaces and tailored support provided by the DIT.
Mark Robson, DIT regional director for Yorkshire and the Humber, said: "The retail sector both at home and abroad is fast growing and very competitive and may feel overwhelming but that shouldn’t stop you following the examples of Pink Pig and The Sharp Agency in your search for customers overseas and increasing your brand recognition on an international basis."
Pink Pig International employs 24 staff at the appropriately named Swine House on Dodworth Business Park, Barnsley, in the manufacture of hand-assembled sketchbooks, scrapbooks and notebooks for the domestic market and for export to retailers in Germany, Italy, France, Spain and the USA.
Pink Pig director, Nick, who will address the seminar on how to identify markets overseas and export products to customers, said: "We began exporting just three years ago and now trade in five markets overseas with plans to enter others. Once you appreciate and understand the potential of trading abroad, exporting can be genuinely exciting and rewarding."
Mandi Taylor, strategic partner and Richard Sharp, creative partner of The Sharp Agency will share insights and client case studies regarding building a brand for global markets.
The agency is based at Carding Store, Bates Mill, Colne Road, Huddersfield, and was launched in 2010 by four partners including Richard and Mandi and now employs more than 20 staff specialising in brand building and advertising.
Mandi said: "A strong brand acts as a shortcut to a buying decision. In increasingly complex and cluttered markets, brands with a clear visual identity, a clear ‘selling proposition’ and an engaging story are more likely to stand out and be considered. This is the crux of a powerful brand and essential for growth into new markets."
The DIT’s free-to-attend Focus On Retail seminar will be held at Everyman Cinema, Trinity Leeds, between 10am and 1pm on Tuesday, November 15.