Birmingham business leads India-bound delegation

Birmingham business leads India-bound delegation

Birmingham-based Friend MTS, which provides platform, channel and content protection services, is leading a delegation heading to India this week to investigate the escalating problem of digital piracy, which costs the Indian film industry billions of dollars every year.

Friend MTS, which opened its Indian administration in Chennai earlier this year, has gathered senior executives from India’s film industry to meet with members of its team of anti-piracy technology experts and discuss how the country’s movie piracy problem can be controlled.

Amongst Friend MTS’ anti-piracy product portfolio is ‘Studio’, which is a service that is designed to identify instances of pirated movies on the internet, and is being used by some of the largest content owners in the world. This service is now available to the biggest movie market in the world in India.

The Indian delegation will also include technology experts from market research organisation Frost Sullivan, who will unveil findings of the company’s latest study into digital piracy in India.

Paul Hastings, Friend MTS’ executive vice president, global sales & marketing, said: "India has the highest rate of digital and broadcast piracy in the world and this represents the loss of billions of dollars to the country’s economy and worldwide film industry. As pioneers in the creation and provision of content protection services, already used by many of the world’s Pay-TV operators, rights holders and broadcasters, we want to engage with the country’s movie producers and work with them to effectively fight the increasing threat to the revenue of premium channels and rights holders.

"Our anti-piracy solution Studio represents a huge, potential solution for India’s movie industry and is a true step-change in the fight against Movie piracy. It uses a sophisticated but lightweight fingerprinting technology, coupled with our global monitoring platform and network forensics, to identify and enforce against websites and apps that are being used deliver illegal content."

Film producer Venkat Prabhu said: "We are excited at the prospects of having FMTS track and contain on-line piracy for us, and are hopeful this will give us a significant upside in local and global revenues."