Red Herring Games makes a killing overseas

Red Herring Games makes a killing overseas

Jo Smedley and Emma Fairhall, the entrepreneurs behind specialist murder mystery games and events provider Red Herring Games, are celebrating rising export sales.

Almost 50% of sales achieved by the Grimsby-based duo are now overseas in markets such as the USA with plans to expand into new territories such as Australia and New Zealand.

Red Herring Games recently organised 1920s themed murder mysteries in Hawaii and Egypt. After seeking support from the Department for International Trade (DIT) Yorkshire and the Humber, the company is now analysing the pros and cons of selecting franchise partners for existing and potential export markets.

Jo Smedley founded Red Herring Games in 2007 after writing games for other businesses, and has since been accepted into membership of the International Thriller Writers and the Crime Writers Association.

Emma joined the business in 2014 as events manager after years of managing events and trade fairs for other firms.

The duo write, design, manufacture and distribute their widening range of murder mystery games and organise events for private and corporate events.

Jo said: "We export all the time to both corporate and individual clients with many orders coming to us via Amazon. Our main market is the US but we are testing the waters in Australia first and enlisting the expertise of DIT in Yorkshire and the Humber to assess the possibility of appointing franchise partners for both current and future markets.

"I have to say that DIT advisors have proved to be absolutely invaluable in working with us to identify and exploit opportunities to trade abroad. While we’re delighted to see between 40 per cent and 50 per cent of our sales going overseas and growing, we’re not resting on our laurels and want to achieve even greater export success."

Mark Robson, regional director for DIT Yorkshire and the Humber, said: "The entrepreneurial exporting spirit in Yorkshire and the Humber burns brightly thanks to the ambitions of people such as Jo and Emma at Red Herring Games. We have worked with them on a long-term basis and the success we have helped them to achieve just goes to prove that the demand is out there and you should be too.

"Exporting is different but not difficult, with Jo and Emma showing that businesses ranging in size from small and medium-sized enterprises to major corporations can all enjoy and share the benefits of business overseas."


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