Qing Pan is set to become the first mainland-born Chinese national on the board of a global automaker when he joins Jaguar Land Rover next month.
Reporting directly to Dr. Ralf Speth, Jaguar Land Rover CEO, Pan will be responsible for all of the company’s operations in China and the Far East.
The experienced executive previously spent nine years at VW where he helped Volkswagen, MAN and Audi establish themselves in the region.
Richard Shore, who held the position of acting regional president at Jaguar Land Rover Greater China for eighteen months, will now focus full-time on his role as chief financial officer.
Shore’s successful tenure came to a fitting end when Jaguar Land Rover was named "British Company of the Year in China" at the 2016 British Business Awards.
Dr Ralph Speth said: "I am delighted to welcome Qing Pan to Jaguar Land Rover and appoint him to the board of management as executive director, Jaguar Land Rover China.
"In this role Qing will be responsible for leading our business in China – Jaguar Land Rover’s most important market.
"Qing is the first mainland-born Chinese national on the board of a global automaker, and his local expertise and extensive experience of the premium automotive sector makes him the perfect appointment to drive our business forward in this key market."
Pan added: "I am thrilled to take up this new position with Jaguar Land Rover. It is an incredibly exciting time to be part of this thriving British company, particularly in China where strong foundations for success have been laid in place over the last six years.
"The opportunity to lead and grow Jaguar Land Rover in China is one that I relish and I look forward to working with new colleagues, dealers, partners and all stakeholders to ensure this happens."
The appointment of Qing Pan has also received a warm welcome from the wider automotive industry as the expansion of JLR in China could benefit the company's UK-wide supply chain.
Rachel Eade, a member of the Manufacturing Hub, said: "Opening up trade and supply chain opportunities in Asia has the potential to benefit UK suppliers that want to grow and export with Jaguar Land Rover.
"The car manufacturer will need firms that understand the way it operates and can produce components that meet its exacting standards - it really is the backbone to any strong export strategy."