Around the World in 80 Trades: Churchill Drilling Tools

A specialist oilfield services company, Churchill Drilling Tools provides innovative solutions to the industry on a rental basis. We found out more about how their business operates across the world.

What does your company do?

Oil and gas innovation – drilling tool rental.

When was your company launched, who by and why?

Launched in 2002 by Andrew Churchill to take innovation to the oil and gas industry.

How long has the company been exporting? 

10 years

What do you currently export, and where to?

Drilling tools (for rental) to the USA, Europe, Africa, Middle East, Asia and Australasia.

What motivated you to start selling overseas, and how long did it take?

There was a need in the market for our innovation. It took only months to start selling overseas.

What is the easiest part of exporting? 

Deciding to do it!

And the most challenging part?

Getting representation overseas.

Have language barriers, currency changes, etiquette and culture ever caused you any difficulties? How did you overcome them?

By hiring ‘locals’ in the areas we want to operate in.

What advice would you give to someone just starting to explore overseas markets?

Be patient!

Where next? What markets are you looking into and where do you see the company in 5 years time?

We are looking to move into South America. Our aim is to continue to expand our product catalogue and increase the geographical areas in which we do business.

Churchill Drilling Tools have been shortlisted in the High Growth Markets, Most Entrepreneurial and Small Exporter of the Year categories at the HSBC Scottish Export Awards 2017 in association with Scottish Enterprise. Join us on 22 March to celebrate international trade across Scotland.