Two West Midlands-based businesses are featuring in a high-profile US e-commerce campaign to showcase the best of British tech goods to US consumers.
Technology and gaming retailer Box Limited (Sutton Coldfield) and online electronics store Bleepbox (Birmingham) will host their products on marketplace giant Newegg, the leading tech-focused e-retailer in North America.
Founded in 2001, Newegg has 32 million registered users globally. The Department for International Trade (DIT) has partnered with Newegg as part of its E-exporting programme in a bid to help UK firms access the US market.
DIT’s Newegg campaign, which aims to showcase the best of British goods to US consumers, launched on 1st December.
More than 20 British businesses have registered to participate in the campaign.
Ian Harrison, director of exports at the Department for International Trade, said: “Online marketplaces make it easier for small businesses in the West Midlands to sell their goods and services across the globe.
“This campaign is a brilliant platform to help companies attract new consumers and grow their business.
“Our E-exporting programme is just one of the many ways we’re helping businesses across the West Midlands, and the rest of the UK, to penetrate and sell into overseas markets.”
Richard Evans, Director of Bleepbox, said: “The support we’ve received from DIT has helped demonstrate the additional revenue growth opportunities that selling our goods and services abroad can bring.
“It also helped us to better understand and navigate some of the challenges which come hand-in-hand with exporting, such as payment risks and tackling competitive markets overseas.
“As part of the programme we have also received guidance around managing working capital, credit insurance and bank guarantees. We anticipate a positive uplift in sales as a result of participating in the campaign in the coming months.”
DIT’s E-exporting programme helps UK businesses to accelerate their global growth via e-commerce.
As well as delivering campaigns with online marketplaces to raise awareness of UK products, the programme also provides access to the Selling Online Overseas Tool, a free-to-use service that allows businesses to click, connect, prepare and sell on global marketplaces such as Amazon, eBay, Tmall and Newegg.
The tool provides access to discounts and benefits, including waived commissions and special marketing packages.
If you want to get involved with the Department for International Trade's e-exporting programme, you can find more information on their website.
You can also arrange a free meeting with an international trade adviser by calling your local DIT office on 0345 222 0159 or emailing firstname.lastname@example.org.
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