West Midlands-based Simworx, which designs and manufactures simulators and 4D effects cinemas for theme parks, museums, and other attractions around the world, is seeing sales soar.
From the ‘Kung Fu Panda: Unstoppable Awesomeness’ ride at Motiongate, Dubai – which features boat-themed motion simulators and a 4K 3D projection system as well as wind and water spray – to the ‘Lost Temple’ Immersive Tunnel at Moviepark Germany, Simworx designs, develops and manufactures world-renowned innovative and dynamic attractions.
Simworx has undergone rapid growth in the last five years, especially in emerging markets in the Middle and Far East, and Export Finance has been a huge help in maintaining overseas momentum.
When bidding for a £46 million contract with a major theme park developer in China, its terms required an advance payment guarantee from Simworx’s bank.
Because banks typically require a cash deposit to issue these bonds, this would have placed significant constraints on Simworx’s cashflow, potentially affecting its ability to take on new business at the same time as delivering the contract.
Fortunately, its bank, HSBC, introduced Simworx to UK Export Finance, the UK’s export credit agency, which was able to provide a guarantee under its Bond Support Scheme.
The guarantee, for 80% of the value of the advance payment bond, significantly reduced the amount of the deposit required, and was provided quickly and seamlessly through UKEF’s new partnership with HSBC.
This meant that Simworx was not only able to secure that contract, supplying three major rides to four new Chinese theme parks, but also could continue to take on new contracts, like a mini flying theatre attraction for a wildlife park in Hanoi, Vietnam. UKEF is also supporting a number of these new contracts.
Terry Monkton, managing director of Simworx explained: “Working with UKEF has been a very positive experience, helping us to bring in tens of millions of pounds worth of business that we otherwise would not have been able to secure.
“As a business that relies on exports, the support offered to us by UKEF has already become invaluable.”
Anne Lockett, Export Finance Manager for Herefordshire, Worcestershire, Shropshire and the Black Country added:
“Helping UK businesses of all sizes to win, fulfil and get paid for export contracts is at the core of UK Export Finance’s mission.
“Our new partnership with the five major high street banks allows companies like Simworx to access trade finance support quickly and easily.
“I am delighted to see the success that Simworx has had since it started working with UKEF.”
This news comes following the publication of the UK Government’s Export Strategy, which sets out plans to help break down the barriers that prevent companies from reaching their exporting potential. Simworx is a prime example of how the support that UKEF can offer can lead to greater exporting success and business growth.
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