Birmingham to receive £25.3m boost from ICC Champions Trophy

Birmingham to receive £25.3m boost from ICC Champions Trophy

Edgbaston Stadium’s role in hosting five fixtures in cricket’s ICC Champions Trophy, is set to deliver a £25.3m boost to the Birmingham economy, according to a new study by Marketing Birmingham Regional Observatory.

Edgbaston will be hosting four matches in the group stages matches – England v Australia, India v Pakistan, Australia v New Zealand and Pakistan v South Africa – as well as the 15 June second semi-final.

Neil Snowball, chief executive of Edgbaston Stadium, said: "Edgbaston played a leading role as one of the hosts of the ICC Champions Trophy in 2013, which showcased the city to a combined TV audience of 2,580m people across 228 countries.

"We’re thrilled that Edgbaston will once again play host to some of cricket’s biggest names and most iconic rivalries for the 2017 tournament. England versus Australia and India versus Pakistan are two of the biggest contests in world sport, but we expect all five games to be sell-outs and attract more than 120,000 spectators to Birmingham across the tournament."

Emma Gray, director of marketing and communications at Visit Birmingham, said: "Birmingham has a proven track record of successfully delivering major global championships and events. Sport has played a key role in Birmingham’s 17% increase in tourists since 2010, with the city demonstrating over the past 12 months that it possesses the infrastructure and unrivalled connectivity to host fans at the prestigious Diamond League athletics, Davis Cup tennis and Rugby World Cup.

"There is always a special atmosphere, not only around Edgbaston Stadium but across Birmingham, when there is a Test Match or international cricket tournament in the city. We look forward to welcoming more fans than ever to next year’s ICC Champions Trophy and hope that they enjoy an exciting five days of cricket in Birmingham, plus our increasingly popular leisure offer, just as they did in 2013."