L-R photo, Lamine Kone, James Vaughan, Lee Cattermole
Sunderland AFC is launching a new partnership for the 2017-18 season with independent energy supplier, Utilita.
Utilita will be the club's official back of shirt partner, displaying its logo on the back of the shirts and enjoying a visual presence around the Stadium of Light as the new SkyBet EFL Championship season gets underway on August 4.
The energy business already has connections in the North East, with a vast number of field sales agents based in the region and a growing number of customers on Wearside. The Pay As You Go supplier hopes that the new partnership with the Black Cats will enhance its reputation in the local in the community.
Utilita will offer Sunderland fans exclusive deals throughout the season - as well as a free smart meter, a club branded in-home display cover and access to music tickets through the company’s partnership with entertainment promoter, Live Nation.
Jem Maidment, head of marketing & communications at Utilita, said: "Sunderland AFC has a phenomenal fan base, recognised across the country for their passionate and unwavering support, so to be able to deliver a partnership with such a leading club is a real honour for Utilita.
"This exciting partnership with the Black Cats will give us the opportunity to engage with the community, support local businesses and increase our presence on a domestic and commercial level. We are a company committed to getting the best deal for our customers and we’re looking forward to continuing this on Wearside."
Sunderland AFC’s head of communications, Louise Wanless said: "Utilita have grown very quickly to establish themselves as one of the UK’s top ten energy suppliers. We are excited to have a company of their calibre on board, who will be able to offer our supporters a first-class service in the energy supply field.”