A staggering £11 million was spent in and around Lincoln by visitors at this year’s Lincolnshire Show, according to new research.
The two-day event, which attracted around 60,000 visitors, saw almost £7.5 million spent at the range of trade stands, including food, drink, clothing, homeware and other specialist services.
On top of that, more than £3.5 million was spent in the city by county showgoers on travel, accommodation and local facilities including shops, restaurants and tourist spots.
Jayne Southall, CEO of Lincolnshire Showground, said: “It’s amazing to see how much the show continues to benefit the local economy.
“Both spending figures equate to a huge amount, which not only benefits businesses exhibiting at the event, but also Lincolnshire’s economy which receives a significant financial injection from the show.
“It is not just a county show, but an event that supports tourism in the local area, provides jobs and promotes the agricultural industry in general - a fundamental part of many people’s lives and businesses in our area.”
This year’s spending report has been produced by The University of Lincoln as part of a survey carried out with visitors during the show.
The Show attracts around 60,000 visitors each year with more than 600 traders displaying their produce and selling everything from handbags to hot tubs, mowers to muck spreaders, and combines to candles.
It is organised by the Lincolnshire Agricultural Society, whose charitable objective is to educate about food, farming and a sustainable environment.
The Lincolnshire Show will be back again in 2018 on Wednesday 20 and Thursday 21 June.