Lifelong Swans fan becomes major local backer for club

Rod Lloyd and Chris Pearlman at the Liberty stadium

Lifelong Swans fan becomes major local backer for club

Swansea City AFC has announced a renewed Club Partnership agreement with leading local van dealer, Low Cost Vans, for the 2017/18.

The new sponsorship deal makes the company one of the biggest local financial backers of the Swans for the sixth consecutive season.

Low Cost Vans and the club have a close working relationship and Rod Lloyd, managing director of the Neath-based commercial vehicle provider, has been a passionate Swans fan since his schoolboy days.

Rod explained: “To sponsor the Swans for a sixth year was an easy decision to make.’’

“I vividly remember being at the Vetch (Swansea’s old football ground) on a cold and wet Tuesday night as a 13-year-old schoolboy watching us play teams such as Stockport County in the old Fourth Division – such was my love for the club. 

“While the stadium and so much about the game has changed since then, my fundamental passion remains the same. I am exceptionally proud to be able to play a meaningful role and make a difference to my local club.”

Rod still has his old school boy pass for the Vetch

The commitment is greatly appreciated by Swansea City, with chief operating officer Chris Pearlman, adding: “To stay competitive in the Premier League, we have to try and keep growing our commercial revenues. Sponsorships such as Rod’s will be reinvested into the team to help us achieve that.

“It’s not an exaggeration to say that we depend on sponsorship revenue, so I’d like to thank Rod for his commitment in the past and his continued support today.”

The much-coveted sponsorship deal will see the Low Cost Vans logo proudly displayed on the home and away dugouts at the Liberty Stadium.

And with the dugouts often the focus of the TV cameras during Premier League games, the company is guaranteed a global audience.

The combination of the real passion behind the sponsorship deal alongside the excellent exposure it gives Low Cost Vans makes it what Pearlman describes as a ‘blueprint sponsorship’ for the club. 

He continued: “The club means so much to people of the area. As well as the volume of exposure that being on a global stage brings, Low Cost Vans is associated with the Swans, a brand that people are passionate about.

“Added to this Rod’s genuine love for the club and it’s the ideal mix.”

To celebrate the new Club Partnership deal, the Swans players have signed a shirt which can be won by a fellow genuine fan on their Facebook page. 

Rod Lloyd’s old schoolboy pass for the Swansea City.