New two-year programme to grow West Midlands games industry

New two-year programme to grow West Midlands games industry

The Coventry and Warwickshire Local Enterprise Partnership (CWLEP) and Ukie, have announced a two-year programme to grow the games industry and wider digital creative sector in the region.

The new programme will build on the success of the gaming and creative cluster in and around Leamington Spa, often referred to as ‘Silicon Spa’.

It delivers on many of the recommendations made in the 'The Games Industry in Coventry and Warwickshire - a Blueprint for Growth' report which was launched by the CWLEP in partnership with Ukie earlier this year.

The new programme includes an array of investment such as a new games sector role, a slew of events and training, resources to bring together businesses and industry, overseas trade missions, and the improvement of skills in schools.

CWLEP is committed to delivering the programme, while Ukie’s role will be to ensure that the programme is industry-led, via a local steering group, and to link the programme into a wider national strategy, building a network that can deliver support to games businesses around the country.

Sarah Windrum, CWLEP board director and chair of West Midlands Digital Group, said:

"On behalf of Coventry and Warwickshire Local Enterprise Partnership I want to thank Ukie for all their support highlighting the significant economic value of our digital creative sector to the region.

“Coventry and Warwickshire is perfectly placed to lead this programme which will drive growth for our gaming cluster and our wider digital manufacturing sector across the West Midlands." 

Dr Jo Twist, CEO of Ukie, said: "The games businesses in and around Leamington Spa make huge contributions to the economy and cultural output of the UK.

“Rolling out this new programme in Coventry and Warwickshire will deliver support to local games businesses, creating new programmes that will help them attract further investment, drive further growth across the West Midlands and benefit the wider UK games industry."

Local Enterprise Partnerships, partnerships between the private and public sector, were set up by government to help determine local economic priorities, lead economic growth and job creation within a local area.

The Coventry and Warwickshire Local Enterprise Partnership (CWLEP) is the driving force that ensures private and public sector organisations work together to grow the economy and increase prosperity.

Ukie (UK Interactive Entertainment) is the only trade body for the UK's games and interactive entertainment industry.

A not-for-profit, it represents businesses of all sizes from small start-ups to large multinational developers, publishers and service companies, working across online, mobile apps, consoles, PC, eSports, VR and AR.

Ukie aims to support, grow and promote member businesses and the wider UK games and interactive entertainment industry by optimising the economic, cultural, political and social environment needed for businesses to thrive.