Waterworld Group announces go ahead of £10m expansion plan

Waterworld Group announces go ahead of £10m expansion plan

Mo Chaudry, British-Asian leisure entrepreneur and property investor, has confirmed the start of a £10m expansion plan of the Waterworld complex in Stoke.

The announcement comes as plans have been given the go ahead by Stoke-on-Trent City Council allowing the Waterworld Group to develop and expand the Waterworld site.

The expansion of the Waterworld complex will see the construction of a purpose built 60,000 sq/ft leisure development alongside the existing aqua theme park.

Details of the plans will include a new M Club Spa & Fitness Club, a new trampoline park, new water rides and attractions and the arrival of an indoor adventure golf concept called “Adventure Mini Island Golf”.

Mo Chaudry, who is ranked as one of the UK’s Top 100 Asian Business people with an estimated fortune of £100m, acquired the failing business from The Rank Group in 1999.

He has invested millions over the years in a phased refurbishment plan of the leisure attraction, turning the loss-making operation around into a viable and profitable business and establishing one of the most successful aqua theme parks in the UK.

Today, the popular aqua theme park attracts over 400,000 visitors annually and employs 140 people.

Visitor numbers to the Waterworld site are expected to exceed 3/4 million people and will continue to form a major part of Staffordshire’s tourism and leisure offering.

The expansion plans will create a further 100 jobs in addition to the current 200 people already employed within The Waterworld Group

Commenting on the announcement, Chairman of Waterworld Group Mo Chaudry said; “I am delighted that we are able to move forward with our exciting and ambitious plans for Waterworld Group continuing to make Waterworld one of the most successful and popular aqua theme park attractions in the UK and developing the site as a Leisure World. 

“This is a significant investment into the region and will not only help boost the local economy but also strengthen Stoke on Trent’s bid for City Of Culture in 2021.

“I am particularly excited that we will also be able to bring Adventure Mini Island Golf to the Waterworld site giving another exciting leisure concept to our customers.”

The Waterworld Group recently announced its acquisition of the successful Birmingham leisure business Adventure Mini Island Golf, as part of an ambitious multi-million-pound deal to expand the leisure brand and operation. 

The group plans to invest £20 million over the next five years launching 20 indoor adventure golf centres across the UK in key towns and cities with its second to be launched at Waterworld.