A Newcastle boutique bowling venue is set to expand with two new venues before the end of the year.
Lane7, the bowling alley and drinks venue, has announced it will open the doors to new sites in Aberdeen and Middlesbrough in time for Christmas party season.
A further two venues in in Birmingham and Durham will follow soon after in 2018, and business is in advanced talks to open even more sites in locations across the UK in future.
This expansion marks a £7.5m investment for the group, who will create 60 full and part time jobs with the Aberdeen and Middlesbrough openings alone. This is in addition to the 80 people already employed at its Newcastle site, which opened in late 2013, and the group’s operational headquarters in Darlington.
Lane7 operations manager, Charlie Snow, said: “We can’t wait for Aberdeen and Middlesbrough to get their bowl on! These are locations with a buzzing nightlife and we’re thrilled to be adding a fresh, new dimension to each. Each site will have their own special twists.
“New sites have been a long time in the planning, but we have always maintained we would remain patient in our quest to unearth the best venues. These sites are exactly that. We launched Lane7 as the antidote to plastic, soulless retail park bowling venues, so we’ve been quite happy to sit tight until now.”
The site in Aberdeen, which is due to open in mid-November in the city’s Merchant Quarter, will consist of six lanes and a host of other Lane7 features. In Middlesbrough, Lane7 will open in December on the ground floor of the Centre North East, and will house five bowling lanes.
Lane7 offers an upmarket bowling experience, as well as pool, ping pong, beer pong and mini golf. The business has grown its reputation and is known for its pop-up style attractions that come and go within weeks.
These have included features like mini golf, giant remote controlled car racing rigs and traditional arcade games in the past.